by Maya Youssef

Event Recap: The Massacre on Valentine's Day

“We Killed it..”
Sinful Jewels teamed up with Triple D Gear to celebrate the launch of “The Massacre Cap” on Valentine’s Day. Hosted by the two brands, the event was art-directed #byMayaYoussef and held at Coco Andre in the Bishops Arts District in Dallas, TX. 
We filled up the entire room with dozens of roses and flower petals that created the energy of a massacre. Sinful Heart LED lights contributed to the special atmosphere in the room. Rose gold metallic balloons along with black floating hearts scattered around, creating an image of a beautiful chaos.
The gathering included family, friends, and clients who supported both brands. Guests got to enjoy a variety of complimentary Sinful Treats freshly prepared by Coco Andre. Entertainment included live sets played by DJ Inzo. The evening ended with a surprise presentation of the “Triple D Chain 3D Cake” baked by the talented chef Selina.



For my outfit I layered the signature heart necklace with the mini pave choker, body chain, and belly ring. I paired the Sinful Heart anklet with my low-top sneakers and the flashy hoop earrings took my outfit to the next level.


Top: Opening Ceremony 

Rare Levis denim jacket by RE/DONE

Off-white skirt

Fine Jewels #ByMayaYoussef 

Sneakers: Air jordan 3 Retro (88) 'Black Cement' 

Givenchy Antigona purse

Hair & Make-up: The Modd Lab 

Photography: Swift shots


Thanks to everyone that came out to support, till next year... 


  • Triple D Gear LLC. says...

    We are very honored to have as of our first designer collaboration. 🙌🏼

    On April 09, 2018

  • Vicki OH! says...

    YAASS!! A stunning collection and a collaboration worth waiting for!

    On March 27, 2018

  • Rana Hassan says...

    Loved the event!! Can’t wait for the next event to be held

    On March 24, 2018

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